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It's time to leverage big data for your next-gen engagement.

Channel Innovations Awards:


ODAIA Wins Emerging Technologies Guru Award at National Innovation Celebration

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Trusted by market leaders

Supercharged Predictive Analytics for Life Sciences

Get closer to your customers with pharma's most innovative AI-fueled Customer Data Platform.

Mine your data for the truth. Provide real-time insights that make an impact.

Uncover the most impactful journeys of your customers and the precise value of each of your omni-channel interactions on individual HCPs’ behavior. Recommend actionable insights and dynamic segments to your Sales and Marketing teams with high frequency.

Get through the data clutter. Focus on what amplifies your brand.

Access your customers’ unique personas from the ground up to build market-driven segments that drive your business. Target, engage and activate your Next Best Audience of HCPs with personalized digital campaigns via the Next Best Channels.

Don’t give your reps what they already have. Engage them with actionable insights.

Provide hyper-personalized recommendations to your field representatives. Give them the confidence to focus on the right HCPs with the right messages through the best channels to boost their sales performance.

Find out how Maptual works.

Integrate all of your sales and marketing touchpoints, customer Rx and behavioral data, together with other data sets into a single platform.  Spend less time looking at static dashboards and spreadsheets, and more time engaging your customers.

Empowering pharma's next generation of engagement

Are you ready to enhance your sales and marketing insights with AI predictions? A Customer Data Platform that unifies pharma company data and applies AI to deliver real-time insights to sales and marketing teams to create personalized customer engagements.

After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers.

Director, Omnichannel Marketing, Top 10 Pharmaceutical Company

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